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Listing Your Muskoka Cottage Property - Part 2
Make an Impact with Your Muskoka Cottage Property Listing
Listing your cottage property for sale is one thing, selling it is an entirely different story. There are many key factors that determine the successful sale of your waterfront property and how quickly we can accomplish this goal.
Price – ultimately the most important factor when listing a recreational waterfront property is to price it correctly, the first time, for today’s market. Two of the biggest mistakes sellers make when choosing a listing agent are based on which agent suggests the highest list price and who will represent you for the lowest commission. There are many, many realtors these days and agents will try to “buy” your listing by suggesting a higher list price than their colleagues, a price that is simply not in line with market conditions. Of course, you don’t want to leave any money on the table, so pricing is best determined by a thorough investigation and due diligence on the part of your Realtor. See my “Cottage Market Evaluation” page and “Sellers” page for more information about correctly pricing your property.
Listing Photos – In order to attract the attention of potential buyers of your Muskoka cottage property, your Realtor should only use high quality professional exterior and interior pictures. I can’t stress this enough. It frustrates me to see listings on MLS and real estate websites depicting poor quality pictures. Pictures need to be taken in proper lighting, with interior lights turned on to highlight the unique and beautiful features of your cottage. Exterior photos need to be shot during the best time of day for natural light to enhance the landscaping and buildings. This time will vary for properties with different exposures. When you list with me I ensure your photographs will be of the highest quality to display on all marketing venues. The bottom line: pictures of toilets, unmade beds or fuzzy, dimly lit pictures are a major turn off. Although your cottage may be right for the buyer, your listing may get overlooked! YouTube videos, virtual tours and drone photography are also useful tools in marketing your listing.
Property Description – some descriptions are so flowery and long winded that they appear over the top and can turn people off - whereas descriptions that are too short lack pertinent information. My advice, a happy medium. I make certain key points are covered and stated in order of importance. It’s called a hook and it must be truthful! Each cottage property is unique, and its individuality should be made known. Detailing features will let buyers know if your property has what they are looking for.
Curb Appeal – I advise my clients on what tasks may be beneficial to complete prior to listing their property for sale. Perhaps a deck needs to be painted, a roof replaced or simple things such as trimming the weeds and tidying up debris. In some circumstances staging is also recommended.
This is just the beginning! There is a great deal of leg work that should go in to listing and ultimately selling your cottage property!
If you would like to discuss listing your Muskoka waterfront property for sale or for a no-obligation, confidential market evaluation of your property, contact me at firstname.lastname@example.org.
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In case you missed it, here is “Listing Your Muskoka Cottage Property for Sale” Part 1